Increase Clicks On Your Google Ads Campaigns

I have a knack for Google Ads; I can skim your ads and successfully predict how well or poorly they will do. You could say I’m some Google Ads mystic, but all I do is use my years of experience with countless campaigns to craft my predictions. When it comes to successful campaigns, a few commonalities often pop up, one of which is high click-through rates (CTRs).

CTRs are one of the essential factors in a successful campaign because they directly affect how much your ads will cost per click (CPC), influencing your ad quality score with Google.

High-quality ads with high CTRs typically result in cheaper clicks and less expensive conversions, which means more money in your pocket! Sometimes clients need help with their CTR and need to figure out why they’re low when following all guidelines. From what I’ve seen, these decisions come down to choosing the right words in the right places. PPC campaigns are an art – there is no way to guarantee results even if you do everything right on paper.

But by employing some of these top PPC insights/hacks, you can improve or maximize quality clicks.

1. Write compelling ad copy.

Spend time thinking about what makes your business different from the rest. Ask these questions and solidify what your business is really about when working on your ad copy. What sets you apart? Why should people click on your ad instead of the others? Be mindful of your unique selling points when you’re writing compelling ads. Always ensure that your ad copy stands out from your competitor’s adverts.

2. Use Negative Keywords to your advantage.

While adding relevant keywords is crucial to increase your CTR, negative keywords are equally significant. Excluding irrelevant search terms results in better traffic and will help you reach relevant customers. This is all because including negative keywords exclude search terms not relevant to your business, and it will show you ads only when they are searched by searchers who could be interested in what you’re advertising.

3. Highlight Pricing in Ad Copy

I know this could be limited to eCommerce websites, but adding the price of a product in the advert copy has shown an increase in CTR. When your prices are lower than those of your competitors, it can be evident to potential customers when they see your ad and theirs side by side. This works because they provide additional information to the people viewing your ad without them having to take action. The easier you make it for people to see your offers, the more likely they will consider clicking on your ads and even buying from you.

Wrapping Up

If you want to increase your Google ads clicks, there are a few things that you have to take into consideration.

Firstly consider putting in the time to write a compelling ad copy; this can compel your customer to click your ad instead of your competitors. Secondly, use negative keywords to your advantage and experiment with highlighting your pricing in your ad copy.