3 Practical Tips for Doubling Your Google Ads Conversion Rate

Making more potential clients visit your website and converting them into customers is always a top priority for any business!

Google has made it easier than ever to get high quality traffic and qualified leads, and nowadays, almost every business owner makes use of Google Ads to promote their products and/or services.

However, this has also led to diminishing returns for most businesses that don’t know how to make full use of this system. But what exactly do we mean by diminishing returns?

We’re Talking About Conversion Rates

These are basically the most important metric you need to look at when it comes to the ROI on your ads, and is what you should look at when deciding whether your current ad campaign is working, whether you should make some changes, or just scrap it all together and start from the beginning.

The simplest way to look at it is dividing the number of conversions, the number of prospects that actually showed to your business to make a purchase, between the number of clicks your campaign managed to get.

So, now that you are aware of this, you might be thinking if you’re part of the lot that barely gets enough clients on their ads to run them. After all, you don’t want to be one of them, do you? However, you should also be aware that Google remains as one of the best platforms when it comes to ROI.

So, why not start thinking about how to make better use of Google Ads to reach more prospects and improve your conversion rates over what most business manage to get?

Well, for that, you need to be able to accurately identify the actions that drive conversions. Luckily for you, this is exactly what we’ll be discussing next.

First step, Keywords and Negative Keywords

So, what are keywords?

Keywords are basically words and terms that are searched online and will lead people to what they are looking for. This is one of the most important aspects when it comes to ads, as the better your keywords are, more people are likely to find your ad on their searches.

Conversely, negative keywords work in the opposite direction, as they will exclude your ad from searches that contain them. At first this might seem counterintuitive, as your first thought might be to reach the most people you can, but you need to take into account that not every search term is likely to land in a conversion if your ad happens to be on them.

Ultimately, this is one of the most research heavy parts of the ad making process, as that can be what makes or breaks your campaign. The more focus you put on researching the best keywords for your ads, the more likely it’s you’ll get more conversions out of your campaigns.

So, with that done, what comes next?

Creating and Optimizing your Landing Pages

At this stage, we have set up the perfect ad campaign, we made our research, and made sure to target the specific audience we want for your business. What do we do now?

Well, now we need to focus on what our ads will be leading those prospects to. That is, your Landing page. You might have the best ad campaign in the world that will catch the eye of all of your prospects, but without a good landing page, you’ll never get the conversions you might otherwise have.

For that reason, you need to focus on a few key factors:

• Make sure your landing page is mobile friendly: Most people nowadays first know about your business when looking at their phones.
• Be on point with the text: The more precise and concise you’re, the more people will reach your call to action.
• Choose a distinctive but simple design for your landing page: This will not only help to make it visually appealing to your audience, but also make it load faster.

Once your landing page is set up and ready, your prospects will have a clear set path to becoming customers, which will translate into higher conversion rates for your campaigns.

However, what happens if a prospect makes a search, sees your ad, gets to your landing page, but doesn’t convert?

Well, in that case, we have one more tool at our disposal.

Now We Do Retarget Campaigns, Also Known as Remarketing

In a nutshell, remarketing targets people who have previously interacted with your business before. You might be thinking, why bother with a prospect that didn’t become a customer? Well, the reason is simple.

They have already shown interest before, so all they need is one push to turn them from prospects to customers, and that push can be as simple as getting to see your business once again.

Wrapping it up and Key Takeaways

Now, with all that said, let’s quickly recap what we’ve talked about.

You must use the right keywords to make sure that the public you are looking to reach is the one you are really reaching, and in the same way, you must make use of negative keywords that allow you to filter out part of the public that will not really convert into customers.

Followed by this, you need to make sure that you have a landing page that is optimized for the kind of campaigns that you are going to be running. You must ensure that the page works efficiently, the content is clear, concise, and attractive, the calls to action are attractive and to the point. And finally, that your page is striking and your prospects are able to relate it to the kind of business you are.

Finally, we must make sure to retarget our target audience, as this will allow us to get more out of our existing content and will motivate our prospects to become customers of our business.

With those three points, we should be able to improve our conversion rate, increasing our profits, and making every dollar we spend on our campaigns worthwhile!