Author name: Timwork PPC

Website Overlay Mastery: Boost Conversions & Sales   If you’re looking for a way to boost your website’s sales and conversions, website overlays may be just the solution you need. In this article, we’ll cover everything you need to know about website overlays, including what they are, how to design them effectively, how to target […]

The Hidden Impact: Google Ads Conceals Search Terms Data   In September 2020, Google Ads made a significant change that sent shockwaves through the digital marketing community. The search giant announced that it would be limiting advertisers’ access to search terms data, a move that would have a significant impact on how businesses optimize their

Google Ads Recommendations: Why Blind Trust Can Harm Your Campaign   Running successful Google Ads campaigns requires a delicate balance of trust and control. As advertisers, we must trust that Google’s algorithms and recommendations are designed to help us reach our goals. On the other hand, we must also maintain control over our campaigns and

Customer Loyalty Program: Building Success for Your Business   In today’s competitive business landscape, customer loyalty programs have become essential for building a successful and sustainable enterprise. By incentivizing repeat purchases and rewarding loyal customers, these programs help foster a deeper connection with your audience and create a sense of brand affinity that can translate

Exploring the Benefits and Pitfalls of Remote Work   Remote work has been on the rise for several years, but the COVID-19 pandemic has accelerated this trend. The ability to work from home or anywhere with an internet connection has become a necessity for many people, and it’s likely that remote work will continue to

David vs. Goliath: Taking on Big Competitors with Google Ads   As a small business owner, it can be disheartening to see big competitors dominating the market. However, with the right strategy, you can successfully take on these giants. One powerful tool that can help level the playing field is Google Ads. By using this

Google Ads Negative Keywords for E-commerce: Maximize Ad Performance   As an e-commerce business owner, you know the importance of Google Ads in driving traffic to your website and increasing sales. However, simply running an ad campaign is not enough to achieve maximum results. In order to truly maximize your ad performance, you need to

Google Tag Manager Mastery: How to Properly Use and Optimize Your GTM   In today’s digital era, online marketing strategies have become essential for businesses to remain competitive in their respective industries. A critical aspect of any online marketing strategy is understanding the behaviour and preferences of your audience. As such, Google Tag Manager has

Responsive Search Ads: Debunking Ad Strength Concerns   As the world becomes increasingly digital, the importance of digital advertising cannot be overstated. Among the various digital advertising strategies, search advertising is one of the most effective ways to reach potential customers. In recent years, responsive search ads have emerged as a powerful tool that can

The Ultimate Guide to Conversion Rate Optimization   Are you struggling to convert your website visitors into paying customers? You’re not alone. Many businesses struggle with low conversion rates, and it can be frustrating to invest time and resources into driving traffic to your site without seeing results. However, there is a solution. Conversion Rate