PPC vs SEO: Which one is better? Promotion is a very important element for a brand. It doesn’t matter where you are from, the industry you are in or what your perception of things are, if you want to succeed and really get your brand out there, you need to come up with the […]
What is Google Analytics and how Does it Work? Google Analytics is undoubtedly a name you’ve heard if you’ve done any study on monitoring data on your website. What does Google Analytics accomplish, though? A site analytics tool called Google Analytics provides information and basic analytical tools for marketing and search engine optimization (SEO)
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How To Maximize Microsoft Ads Microsoft Ads are a bit of an underrated tool in the world of digital marketing. While a lot of brands are usually going for Google Ads or other tools of a similar ilk, Microsoft Ads are often forgotten or not used to their full capacity, which is a bit
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Google Ads VS Bing Ads Advertisers may easily import their campaigns from Google Ads into Microsoft Ads. The most common mistake is when people optimize their Microsoft Ads account the same way they do their Google Ads account. Advertisers must know the differences between the two advertising platforms to optimize their campaigns efficiently. The
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Tips for Effective Keyword Research If you’re a marketer or advertiser, paid ads via PPC marketing strategies are likely a large part of your digital marketing strategy. Further, if you are running PPC campaigns, you’re likely focusing the majority of your efforts on Google. Why? Well, because it’s by far the largest search engine globally,
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