Reasons Why Your Google Ads are not showing

Over time, the Google Ads platform has become a great ally of digital marketing strategies since it not only gives businesses an advantage by standing out, but also helps them significantly increase conversions. Now, like any marketing strategy, implementing Google Ads advertising successfully involves not only knowing how it works but also taking care of certain important factors when creating and launching your ads. That’s why if your Google Ads aren’t showing or are hardly getting any clicks, it’s time for you to examine the reasons why your ads aren’t working.

Next, we will expose some of the most common reasons why your Google ads are not showing as well as how to solve these problems, but not without first advising you that if you have tried unsuccessfully to advertise on Google, do not feel frustrated, and continue trying already that once your ads start to show you will be able to achieve each of your advertising goals.

So, without further ado, let’s begin.

1- Irrelevant Keywords

One of the fundamental factors when using Google Ads is the careful selection of keywords since it depends to a large extent on them that Google users find you. When the defined keywords do not match the user’s search intent in the slightest, Google will not show your ads. Similarly, if your keywords are too broad, your ads will be shown to the wrong audience, resulting in fewer clicks and higher ad spending.

Now, to solve this problem and ensure that your ads are shown, it’s essential that you do a thorough review of those keywords that generate the most clicks and that you make the necessary adjustments so that the keywords match as much as possible with the searches of your target audience and have great relevance. You can use the Google Ads keyword planner to find similar keywords with higher search volume or you can make use of negative keywords which allow you to exclude certain search terms for which you don’t want your ads to show and so on to ensure that your ads are shown to people who are genuinely interested in buying your products or purchasing your services.

2- Low Quality Score

Because Google classifies the position in which it will show the ads based on their quality level, which is measured on the basis of ten considering the relevance of the keywords and the good user experience on the landing page, one of the most common reasons why ads aren’t shown is when the quality score is very low, which in turn gives an advantage to those competitors who have a high quality score in their ads.

Therefore, to fix this problem you should work on improving the Quality Score of your ads. As mentioned above, you must be especially careful when choosing your keywords and when it comes to the landing page you must ensure that the page to which the user is directed once they click on your ad, is of quality, inspire confidence, add value and provide solutions to user problems or simply answer each of their questions.

Additionally, you must offer easy navigation and take care of the loading speed of your landing page since there are more chances that users will leave your page if it does not have a fast loading speed and if it’s difficult for them to navigate through it. Another recommendation to ensure a high level of quality of your ads is that you constantly optimize your ads and landing pages.

3- Low Daily Budget

Ig your Google ads are not showing, then the low budget is also the main reason. As you already know, in Google Ads you must set a daily budget limit for your campaigns. Although the budget is not considered one of the most relevant factors, it can affect the success of your campaign, since if your established budget is too low for the total volume of daily searches, your ads will not be shown as often as Google Ads doesn’t allow you to exceed your spending limit. In this scenario, the best way to ensure your ads are shown is to consider increasing your budget limit.

4- Low Bidding / CPC

Taking into account that Google Ads works through a bidding system, where the price of a keyword depends on supply and demand, it’s likely that your campaign will not win as many auctions and that your ads will not show if you have a very low offer. . Therefore, the higher you set your bid value, the more likely your ad will appear when the user enters the given keyword.

So, before making use of Google Ads advertising, it’s recommended that you carry out an analysis of the keywords of the competition. In this way, you will be able to have a reference of the most profitable keywords and the amount of investment that you must make in order to compete in Google Ads.

5- Very Limited Segmentation

While it’s true, ad targeting helps drive qualified traffic to your site by increasing the chances of conversion, but if it’s limited too much to a small list of low search volume keywords, a number of users lower than that required by the platform or to a city with a low population, the reach of your ads is greatly restricted, which increases the chances that your ads will not be shown. Because of this, it’s recommended that you target your ads for long lists of keywords, add more locations to your location targeting, and, if you’re targeting by the audience, that the number of users exceeds the minimum required by Google Ads.

In conclusion, there is no Google Ads campaign that doesn’t work, but there are some campaigns that require more effort when launching them. However, if you take into account each of the most frequent reasons why your Google ads are not showing explained above and the solution to said problems, you can be sure that your ads will be shown in the first positions of the results page of Google, your conversions will increase and consequently you will obtain many benefits.