Reasons To Use Google Ads

Faced with a world so saturated with brands, in which the number of companies with a digital presence is always on the up, highlighting products or services through the internet in order to attract a greater number of customers and increase business sales has become one of the biggest challenges brands are facing nowadays.

This, coupled with the fact that more and more people turn to the internet when they want to purchase a product or service that meets their needs, reveals the relevance of using tools such as Google Ads, which not only allows you to highlight your business by placing it in the first positions of the results pages, but it’s also ideal for increasing traffic to your website quickly and effectively.

Google Ads, formerly known as Google Adwords, is Google’s pay-per-click (CPC) platform in which advertisers pay for each click a visitor makes on their ad. It represents a tool that digital marketing experts are betting on since it’s entirely dedicated to online advertising and offers the opportunity to create incredible ads which will appear as a result of the searches of the main engine “Google” as long as said search carried out by users is related to the topic of your business. In other words, every time a person enters the keywords related to your business, your ads will be displayed prominently, so potential customers will find your products or services in half a million similar searches.

Benefits of using Google Ads

Among the innumerable benefits that you can obtain by using Google Ads in your business, the following stand out:

Increase the visibility of your business

According to statistics, Google is the most visited website in the world, with more than 3.5 billion searches per day. This considerable figure demonstrates the great potential that Google Ads has to allow your business to reach a larger audience by positioning your ads in the first search results, generating a greater amount of qualified traffic to your website, increasing your chances of making sales and therefore increasing your profits.

Increased conversions

In general, users go to Google when they require a particular product or service. In this particular regard, showing your business ads in this search engine allows you to reach people who are really interested, unlike what happens when you implement advertising on social media platforms, such as Facebook and Instagram, to name a few, to which people mostly go for entertainment. In many cases, considering ads as invasive advertising, especially that which is not well segmented, leads them to abandon the feed they are browsing and to disconnect from the social network.

Then, through Google Ads, the possibility of converting those potential customers into full-blown customers is opened, since they are the ones who are looking for what your business offers through carefully selected keywords. It’s important that you keep in mind that the number of conversions you get will depend largely on the quality of the products or services you offer and the experience you provide to the user during the purchase.

Full control of your investment

One of the great advantages of using Google Ads is total control over the budget of your campaigns. You can control from the maximum bid of the ad, that is, the maximum amount of money that you are willing to pay for each click on your ad, to the daily budget of the campaign. You can also decide how much to spend each month and adjust your budget based on the performance graph. Likewise, when an ad performs extraordinarily well, you can increase your ad spend on it to increase your desired results.

Get faster results

Unlike the implementation of Search Engine Optimization (SEO) strategies that require the use of techniques that improve the quality of your site in order to organically achieve a good position in the search engine results sheets over time, “Google”, by using Google Ads your business will be found much faster and more effectively by those users who enter the previously defined keyword. That is if the goal of your business is the sale of perfumes and you choose the word “perfume” as a keyword, every time a person enters that word in a Google search, your business will appear prominently through your ads on the first page of results, in the first positions where organic results hardly appear immediately.

You should keep in mind that the better the quality of your ads and the more appropriate keywords you use, the greater your chances of making great profits in the shortest possible time.

Analysis and measurement of results

Another great benefit that Google Ads has is that it allows you to carry out a close follow-up on all the activities inherent to your campaign. Through Google Ads you can analyze data such as the keywords that customers use to find your website, their impressions, the number of clicks your ads have received, the duration of time on your site, the specific date and time in which they made the search for your products or services, and what is even better, you can obtain information about the behaviour of potential customers who visit your business website and thus have a better understanding of your audience.

All this information is extremely valuable because it allows you to determine which ads give you better results and which ones do not, and ultimately, optimize your marketing campaign to guarantee a return on investment.

In conclusion, thanks to its enormous reach, Google Ads is an excellent solution for businesses that want to increase the visibility of their business, generate more traffic to their website, and obtain results much faster than they imagine. Do not disturb people with in-your-face advertising and offer yourself the opportunity so that people who are really interested in purchasing your products or services to reach your website through the use of Google Ads.

Get ready to significantly increase your conversions and profits through the correct implementation of Google Ads.