Increase Your Google Ads ROI With These 3 Tips
By calculating your ROI, you can find out how much money you’ve made by advertising with Google Ads.
Return on investment, or ROI, is basically the amount of money that you made out of your advertising campaign compared to the amount of money you spent on the campaign. You can use ROI to help you decide how to spend your budget.
At first this may seem overwhelming, and in some ways it is, but with proper guidance, this tends to be much easier. And luckily that is exactly what we have brought today in this article.
Why ROI matters?
The reason it really matters is that this is basically the main metric you must take into account when deciding whether your campaign is actually working or not. This is what tells you if you will really get the clients you are looking for, and therefore this is what it tells you if you should continue your strategy or make changes to it or even start completely from scratch.
For example, if you find that a certain campaign is generating a higher ROI than others, you can apply more of your budget to the successful campaign and less money to campaigns that aren’t performing well. You can also use ROI data to try to improve the performance of the less successful campaigns.
Now with this out of the way, it is time to think what strategies you should use as a business owner to achieve a good ROI in your campaigns.
Implementing a Good Bidding Strategy
What do we mean by implementing a good bidding strategy?
Well, Google Ads offers us the possibility to adjust how we use the budget of our campaigns. For example, Target-focused strategies, such as cost-per-acquisition (CPA) and return-on-ad-spend (ROAS) automates the process based on goals that we previously selected for our campaign.
It allows us to adapt much more quickly to changes than manually adjusting our budgets in order to follow trends that we otherwise wouldn’t have noticed without careful analysis of our data.
Therefore, making our lives easier and allowing us to focus on the bigger picture. Through this, we can then automate the budget of the campaigns that are giving us the results we want, which can achieve even better results.
After we have planned what kind of bidding strategy we will be using, we need to focus on what kind of content we will be presenting to our prospects.
Creating The Perfect Ad Copy
This could be considered the aspect that requires more creativity and investigative process than any other.
One could get the best possible bidding strategy from their favorite website, and one could also have the best landing page with the use of WordPress templates. But at the end of the day, if the content you’re trying to advertise isn’t interesting to your prospects, you simply won’t have the customers you’re looking for.
But It Is Important for Them to Focus On Two Factors: Keywords and Ad Copy
The process of finding the right keywords for your ad can be long and arduous, but it is a necessary process if you want to have ads that convert. You must select the keywords that are most related to the kind of ads you want to run, and at the same time you must search for those that are currently being used the most by the target audience.
Already having the right keywords, you should focus on the next step, which is how to present those words attractively, so that they allow you to get the attention of your prospects efficiently. There is no one size fits all approach to this, and getting it right the first time, but rather it is something that one gets through trial and error and with the experience that you have on your niche.
Optimizing Your Landing Page
After creating a good budget strategy, you must focus on what kind of content we are pointing our potential customers to with your ads. What do we mean by this?
Well, we mean the first area in which you will have complete control over what you show your clients, that is your landing page. Through it, you can show your potential customers the kind of services they can expect and if they meet the expectations they require.
Therefore, you have to focus on three factors to have a landing page that will entice your prospects to become customers:
• Your page should be simple to use and navigate: Make sure your call to action elements are clearly defined, and the page allows for a natural transition to them, as this will give a very good chance that customers will get hooked on your content and decide to try your services.
• Make it clear about what you’re offering: Then be sure to reduce your bids to the minimum necessary, usually two or three at the most, and in most cases just one bid. Since this allows prospects to have a clear idea of the quality of your offer.
• Keep a simple and clean cut look: And lastly make sure you have a simple design and that they are in line with the kind of company you are as this will help your customers to become familiar with your company before they have even set foot in your store.
With these three factors covered, you should have an attractive Landing page that your prospects will find easy to navigate and use, which will ensure that they go from making prospects to customers just as easily.
Wrapping it up!
Google Ads is a great tool to have in your marketing toolbox if you’re looking to increase the profitability of your business. The tools, techniques, and strategies available allow businesses to grow exponentially in a very short period of time.
That is why creating a suitable plan for your campaign will ensure that every dollar that is spent on it will have been worth it!
